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LABEL LOVE // Victoria Row Footwear

What do you get when a former marketing director (great with words/keen eye)/stylist (creatively driven) casually starts designing shoes for herself, then her friends, then the world? You get the sensational Victoria Row Footwear label that offers small runs of ridiculously beautiful shoes that will brighten up any outfit, or wardrobe for that matter!.

Get to know a little bit more about Victoria (the designer) below, AND if you are anything like me and love to own quality leather shoes that last a lifetime, go check out her launch range at www.victoria-row.com.

 

What does fashion mean to you?

Fashion is an extension of your personality. It’s another way to express how you’re feeling. I absolutely dress according to how I feel on the day, and I have different personas – sporty, minimal, quirky and colourful, and all of my “styles” come out through my clothes depending on how I’m feeling. Ultimately, I dress for me and what makes me feel good (which can be harder as you get older!) Fashion is just so much fun. It excites me!

How has this translated into Victoria Row?

Even though I may experiment from time to time with new trends or genres with my own style, there is one constant that I am always drawn to – and that’s colour. I love colour and amazing prints and textures. I also love a hint of the unexpected or a juxtaposition. So whether it be in my fashion choices or shoe designs, I like to have, for example, a masculine style oxford produced in a feminine pastel colour. Or introduce a mesh fabric ordinarily reserved for sneakers, to a pair of stylish ankle boots. I guess I like fashion or design that takes people out of their comfort zone just a little bit.

When did you realize you wanted to become a designer?

Ha! Maybe 18 months ago! My background is marketing, but with a constant love of fashion. I have been a personal stylist, but have never designed before. Much of what I am doing with VICTORIA ROW is uncharted territory for me. But, I am an opportunist and I believe I have a good eye for what looks and feels good when it comes to shoe design.

What do you believe makes a quality pair of shoes?

The quality of the detailing and overall comfort. Shoes that are made with the wearer in mind. So is there reinforced stitching in certain places of the shoe or extra cushioning where the foot needs it? Has the shoe been made by quality craftsman who have paid attention to loose threads, marks on the shoes, glue residue? How suitable is the fabric -  the designer may have chosen an amazing material, but is it suitable for the type of shoe? And of course, does it stand the test of time in terms of durability, but also style? Some of my most favourite pairs of shoes I’ve had for many years and I can wear them every year and they still look awesome!

How does living in Melbourne influence your creativity?

It’s funny because Melbourne is renowned for everyone loving black fashion, and yet here I am with all my colours! I do actually wear a lot more black as I’ve got older though. I love Melbourne’s cool style, but I would say that living in London actually brought out a lot more of my creativity and experimentation with fashion. Understandably with far more people living there, you encounter so many different styles or trends, and everyone accepts whatever you wear! So it was the perfect place to experiment. I think I may have lost some of that “spunk” that I had when I was younger living in London, but I certainly draw upon the confidence I had and the fun that people had with fashion.

Favourite pair from your launch collection?

Well the shoe that really started it all was Camilla Be Cool – I started getting pairs made in Bali for myself and then my friends started asking pairs, and then it kind of took off from there! But I have to say, my favourite pair is Straight Talker. I just love the strong pointed toe with metal detailing. It’s such a perfect shoe to wear with boyfriend jeans, or a floaty floral dress, or with some cigarette leg black pants to work.

When, where and how can women get their hands on Victoria Footwear?

Victoria Row has just opened its doors online at www.victoria-row.com. There are only a couple of styles currently available – Actually Anthea and Camilla Be Cool, BUT, more styles will be coming very soon - including the Straight Talker! And at this stage we are purely online, however, we may branch out to wholesale soon.

 

Annnddd just because....

Favourite perfume? Oooo tough one. Right now I’m wearing Ellie Saab which I adore, but I also love Coco Mademoiselle and Narciso Rodriguez.

Favourite song to dance to? Oh what? Only one? Early 00’s dance music was my jam – that’s when I was peaking on the dance floor! So anything from that era will makes me happy. Otherwise I love a bit of JT, Bruno Mars, Calvin Harris.

Favourite flower? I’m not great with the names of flowers! But I do love a beautiful arrangement. I’m quite partial to a peony rose though.

Dream holiday destination? I would LOVE to go to Tahiti or back to the Greek Islands for a summer vacay. Paris is my most favourite city I’ve visited so far. And I am desperately wanting to visit Scandinavia to do a design tour or something where I can uncover the best interior designers / shops!

Follow Victoria Footwear

Insta @victoriarowfootwear

Facebook @victoriarowfootwear

Website www.victoria-row.com

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