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LADY LOVE // KADY FROM KADY CREATIVE

I met Kady about a year ago when I was searching for someone to help me with my branding + website design. I needed to work with someone who understood my vision (in any way I tried to convey it!) who was creative and a big thinker themselves, and had worked with other creative women in bringing their brands alive in a beautiful and cohesive way.

I got this and so much more when I started my journey with Kady. Super professional and SUPER patient, Kady lead me through her process of creation with such ease and was always so open to teaching me  things along the way.

And because we have been in touch almost weekly for this whole time (!) a lovely friendship of mutual respect and a love of all things beautiful has come about. I've loved watching her wins in her business ( as a very important side - she has also written a cook book which was gifted to Harry and Mehgan at their Wedding!) and her the same for me!

Enjoy getting to know Kady, and if you'd like to see more of the work she did for me check it out here 

 

WHAT DOES DESIGN MEAN TO YOU?

To me design is about how you represent yourself in the world. It is as unique and quirky as we are. It tells a story and paints a picture of your life, your values, your style, before you say a single word. Good design makes my heart sing. It stops me in my tracks and allows me a few moments of complete presence where I can connect and admire something. It doesn’t have to be typical ‘design’ like a logo or branding. It could be as simple as the glazed clay mug you are served your morning coffee in. People create their dream life through design. You design the life you want to have whether through your vision or physically surrounding yourself with the quirky collections of clothes and things that make up your world. It is a very powerful concept to think everything in your life is there by design and you have the ability to create whatever the hell you want!

 

HOW HAS THIS TRANSLATED INTO KADY CREATIVE?

There is this idea of creating your dream life that inspires me. You start with nothing, just a seed of an idea and you can turn that into a brand and a business. There is nothing I love better than to help people build their dreams and that is how Kady Creative was born. People come to me with a vision and I am lucky enough to turn this into a tangible thing. It’s so exciting to see how excited people are to see their creations come to life. I know the feeling that you have more to give.. more potential and a bigger purpose in life that your 9-5. Designing Kady Creative allows me to live my dream life and work with amazing like-minded business owners. It’s seeing people do what they were meant to do that lights me up and motivates me every single day.

 

WHEN DID YOU REALIZE YOU WANED TO BE A DESIGNER?

I was always fascinated by Art growing up. I would sit for hours as a child sketching Mickey Mouse and Disney characters trying to bring them to life on my sketch pad. I went to Art college as it was the only thing I felt passionate about and studied Visual Communications for four years to get my degree. It has been a completely natural progression and I can’t think of anything else I could be doing.

 

WHAT DO YOU BELIEVE MAKES A QUALITY BRAND/WEBSITE?

A brand that can capture their audience by giving them the full experience. As Maya Angelou puts it “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” It’s the exact same with branding, the aim is to make people feel a certain way, they become drawn to your brand. Even though people may not necessarily realise the reason they love your brand is because of the latest features in web design, they go online and have a great experience because of just that. They scroll through your pages and are guided around your site in a user-friendly way. Branding should not be in your face obvious. It is about thinking how your end user will work and going out of your way to give them the best experience. That may be through choosing fonts you know will read well on your bio page, to lighting a candle if you have a physical store. Always think of your end user and keep everything consistent so they start to know and trust your brand.

 

HOW DOES LIVING IN SYDNEY INFLUENCE YOUR CREATIVITY?

Living in Sydney (especially Bondi) is #lifestylegoals. As someone that moved here from Ireland where it is cold and wet most of the year (I wish I was being dramatic here), this lifestyle is pinch me good. If I have had a long day or feel like I need to connect back to my vision, I just go for a swim in the ocean or walk along the sand and immediately I can connect to the bigger picture and the creative juices start flowing!

FAVOURITE PART OF THE DESIGN PROCESS FOR YOU?

Strategy meetings with clients where I can hear all about their vision and coming up with tonnes of ideas as to how their brand can come to fruition. The part where the ideas and concepts start flowing is like a waterfall, it just fizzes up inside and I am brimming with inspiration just waiting to be poured out. That is when I feel fully in flow.

HOW CAN PEOPLE WORK WITH YOU?

If anyone would like to work with me or even just say hellow and tell me a good joke they can reach out via the Kady Creative website. I just introduced a complimentary 20 minute brand strategy call also which dives into where you are at and helps you to gain some insight on the big bad world of branding!

 

Just because.....

Favourite perfume?

I am obsessed with aromatherapy oils and have been loving the Flora Remedia Roll on perfume. So good!

Favourite song to dance to?

I’m a big fan of all old school R’n’b

Favourite flower?

I absolutely love the Australian natives, a bunch of those bad boys can steal my heart anyday.

Dream holiday destination?

South America, where I will be heading on my honeymoon next year!

Follow Kady Creative

Insta

Facebook

Website

ONE DRESS // TWO WAYS

 

Chances are you grew up wearing dresses. Whether that be by choice or by force ( that school uniform we’d all rather forget) somewhere along the line you were put into a dress of some description and it either started a lifelong affair with them, or you’ve stuck to pants and skirts possibly from the trauma of said school uniform (we can change that around btw!).

I was definitely the former. I understood from a young age that the shapeless sack with removable red tie in Summer and full pleated (with a belt) navy wool tunic in Winter were made more for durability and the practicalities of a school day than any sort of fashion statement ( I also know the other reasons for uniforms but won’t go into them here as I want to keep this focused on fashion not conformity and rules J ).

Soo... Cue to many years later (and having tried all the trends and styles), having styled many women, and as an avid consumer myself , I’ve come to believe that the majority of what you have in your wardrobe should be working double time, which means, if you’re going to invest in a piece (and in this case a dress ) you want it to be able to transcend the seasons and give you numerous outfit options for many different occasions.

It’s really important to remember here that when you’re out shopping to take into consideration a few factors – you’re lifestyle which in turn will affect your fabric choice ( see this post for more on that) your body shape and what you actually will wear!

There are so many reasons to love a dress, with one of my top reasons being  that without anything else you have a complete outfit sorted, meaning none of that matching my pants back with what top, or that top type of dilemma and on top of that, it’s also a perfect base to create a total look with your accessories, shoes, jackets and whatever other seasonal pieces you love.

And speaking of pieces that induce the feelings of love, if you’ve been following me for a while you will know I am a huge fan of the label AC The Collection, which produces an (elegant and Australian Made) six piece capsule collection that will work back with everything else you have in your wardrobe, whilst bringing back thoughtful detailing and chic tailoring. I was lucky enough to have been gifted an AC piece I’d had my eye on for ages – the St Germain Maxi slip –and decided to show you that when you have a piece you love that  you can a. Wear it beautifully on its own and b. style it a multitude of ways ( well 2 in this instance) .With the weather in Australia seriously cool now, I’ve used more luxe textures for a lovely juxtaposition against the classic design of the dress.

Do you love a dress? Share with me below!

 

Tara x

 

Ps – I will be launching my “Inspire Your Style” workshops this year and if you’d like to be the first to know about them shoot an email to tara@editwearlove.com with the subject line Inspire Your Style Workshop and I’ll be in touch.

LABEL LOVE // Victoria Row Footwear

What do you get when a former marketing director (great with words/keen eye)/stylist (creatively driven) casually starts designing shoes for herself, then her friends, then the world? You get the sensational Victoria Row Footwear label that offers small runs of ridiculously beautiful shoes that will brighten up any outfit, or wardrobe for that matter!.

Get to know a little bit more about Victoria (the designer) below, AND if you are anything like me and love to own quality leather shoes that last a lifetime, go check out her launch range at www.victoria-row.com.

 

What does fashion mean to you?

Fashion is an extension of your personality. It’s another way to express how you’re feeling. I absolutely dress according to how I feel on the day, and I have different personas – sporty, minimal, quirky and colourful, and all of my “styles” come out through my clothes depending on how I’m feeling. Ultimately, I dress for me and what makes me feel good (which can be harder as you get older!) Fashion is just so much fun. It excites me!

How has this translated into Victoria Row?

Even though I may experiment from time to time with new trends or genres with my own style, there is one constant that I am always drawn to – and that’s colour. I love colour and amazing prints and textures. I also love a hint of the unexpected or a juxtaposition. So whether it be in my fashion choices or shoe designs, I like to have, for example, a masculine style oxford produced in a feminine pastel colour. Or introduce a mesh fabric ordinarily reserved for sneakers, to a pair of stylish ankle boots. I guess I like fashion or design that takes people out of their comfort zone just a little bit.

When did you realize you wanted to become a designer?

Ha! Maybe 18 months ago! My background is marketing, but with a constant love of fashion. I have been a personal stylist, but have never designed before. Much of what I am doing with VICTORIA ROW is uncharted territory for me. But, I am an opportunist and I believe I have a good eye for what looks and feels good when it comes to shoe design.

What do you believe makes a quality pair of shoes?

The quality of the detailing and overall comfort. Shoes that are made with the wearer in mind. So is there reinforced stitching in certain places of the shoe or extra cushioning where the foot needs it? Has the shoe been made by quality craftsman who have paid attention to loose threads, marks on the shoes, glue residue? How suitable is the fabric -  the designer may have chosen an amazing material, but is it suitable for the type of shoe? And of course, does it stand the test of time in terms of durability, but also style? Some of my most favourite pairs of shoes I’ve had for many years and I can wear them every year and they still look awesome!

How does living in Melbourne influence your creativity?

It’s funny because Melbourne is renowned for everyone loving black fashion, and yet here I am with all my colours! I do actually wear a lot more black as I’ve got older though. I love Melbourne’s cool style, but I would say that living in London actually brought out a lot more of my creativity and experimentation with fashion. Understandably with far more people living there, you encounter so many different styles or trends, and everyone accepts whatever you wear! So it was the perfect place to experiment. I think I may have lost some of that “spunk” that I had when I was younger living in London, but I certainly draw upon the confidence I had and the fun that people had with fashion.

Favourite pair from your launch collection?

Well the shoe that really started it all was Camilla Be Cool – I started getting pairs made in Bali for myself and then my friends started asking pairs, and then it kind of took off from there! But I have to say, my favourite pair is Straight Talker. I just love the strong pointed toe with metal detailing. It’s such a perfect shoe to wear with boyfriend jeans, or a floaty floral dress, or with some cigarette leg black pants to work.

When, where and how can women get their hands on Victoria Footwear?

Victoria Row has just opened its doors online at www.victoria-row.com. There are only a couple of styles currently available – Actually Anthea and Camilla Be Cool, BUT, more styles will be coming very soon - including the Straight Talker! And at this stage we are purely online, however, we may branch out to wholesale soon.

 

Annnddd just because....

Favourite perfume? Oooo tough one. Right now I’m wearing Ellie Saab which I adore, but I also love Coco Mademoiselle and Narciso Rodriguez.

Favourite song to dance to? Oh what? Only one? Early 00’s dance music was my jam – that’s when I was peaking on the dance floor! So anything from that era will makes me happy. Otherwise I love a bit of JT, Bruno Mars, Calvin Harris.

Favourite flower? I’m not great with the names of flowers! But I do love a beautiful arrangement. I’m quite partial to a peony rose though.

Dream holiday destination? I would LOVE to go to Tahiti or back to the Greek Islands for a summer vacay. Paris is my most favourite city I’ve visited so far. And I am desperately wanting to visit Scandinavia to do a design tour or something where I can uncover the best interior designers / shops!

Follow Victoria Footwear

Insta @victoriarowfootwear

Facebook @victoriarowfootwear

Website www.victoria-row.com

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