Fashion isn’t just about the next best thing, or the representation of what it means to own a particular brand or what someone will think when they see you wearing it. It’s an accumulation of your life and your choices, which is reflected back through the clothes you wear and how you wear them.
This is why I created The Inspire your Style series - a look at style, not just from a fashion perspective but from a more holistic overview encompassing all aspects that play a part in you living your best life.
Over the next while I’ll be introducing you to women with brands and businesses that encapsulate what it means to be inspired in life, which will hopefully encourage you to make thoughtful decisions about showing the world the best version of you because it comes back to how you feel - if you feel good, you’ll look good (clothes + all!).
Which is why I am excited to introduce you to the Erin, owner of Clean Beauty Market, a tranquil shop filled the brim of amazing clean beauty products from all over the world. Erin has had years of experience in the Beauty Industry and is passionate about educating and helping women transition to clean beauty products, because who doesn't love their daily rituals when it comes to skin, beauty and hair?
THE CLEAN BEAUTY MARKET IS SUCH A WONDERFUL CONCEPT, HOW DID IT COME ABOUT?
Clean Beauty Market came about after years of wanting a fun and luxury place to shop exclusive and high performing beauty brands that were completely non-toxic and cruelty-free. I couldn’t really find a physical space that measured up to the beauty stores I liked to shop in like Mecca or Sephora for example but without the chemical-laden products. A physical space to shop beauty is still really important to look, feel and try the product.
I’ve been a Makeup Artist for about 15 years and had been getting to a point where I wanted to switch the products in my kit to cleaner options, but I couldn’t find brands here that performed as well as I had liked. I decided to create my dream space and with my dream brands. Our retail store on the Gold Coast and online store have been opened almost a year now and we have grown our brands to over 50 world-leading clean makeup, skincare, haircare, body, inner wellness products that perform well, look amazing and are all non-toxic and cruelty-free.
WHAT CRITERIA DO YOU HAVE WHEN SOURCING PRODUCTS FOR YOUR STORE?
We have a very strict criteria when searching for new talent for our store. We firstly look at the ingredients in each and every product and company ethics before going further. Once these expectations are met, we then consider performance, the aesthetic of the product/brand and whether it’s complimentary to the Clean Beauty Market vibe and the other brands we carry in our store. It’s hard to put into words exactly what makes a brand a good fit for the store, sometimes I just know!
WHAT DO YOU FIND ARE THE MAIN CONCERNS OF YOUR CUSTOMERS (PARTICULARLY WOMEN) AND HOW DO YOU TURN THOSE AROUND ?
The main barrier or concern when it comes to people converting their products to natural is the performance aspect. Sometimes people have had a bad experience with a natural product and sometimes people just don’t believe they could measure up. Most of the time, people just simply haven’t discovered all the amazing non-toxic options out there and it’s really fun to introduce them to so many new and exciting brands, many of which are only available through our store in Australia. I will often highlight to people that have the performance concern that there are good and bad products in both the mainstream and clean beauty arena, it’s about finding great products that are right for you. Our specialty is guiding people towards the very best clean beauty products that are suited to them.
WHAT PHILOSOPHIES/ VALUES DO YOU LIVE BY? ANY THAT HAVE CHANGED YOUR LIFE?
One of the most frequent lessons that presents itself regularly in my life and which I am getting better at is to speak my truth. It’s hard sometimes to do this, but is essential and life flows a lot smoother when I am owning and accepting what is right for me, what I need to say and what I need to do to live a life aligned with my heart and purpose.
I’m a bit of a risk-taker by nature and get really excited by new projects, ideas and change in life. This has led me on some pretty epic life adventures with highs and lows but I wouldn’t have it any other way.
IN THE SPIRIT OF ALL THINGS INSPIRED, PURPOSEFUL AND FUN CAN YOU GIVE US YOUR EXPERT OPINION ON HOW TO GET THAT INNER AND OUTER GLOW HAPPENING WITH YOUR....
TOP 3 SKIN CARE PRODUCTS
- A good Exfolliant – I love Josh Rosebrook Active Enzyme Exfoliator
- A hardworking Serum – I love the Fitglow Vita Active Serum as it has all your key ingredients – vitamins c, b, hyaluronic acid to name a few.
- An SPF – The Hynt Beauty SPF 30 + is great as it doubles as a makeup primer.
TOP 3 BODY CARE PRODUCTS
- Body Wash – I love the Soapwalla Body Washes– the essential oils in the formulations help you unwind and relax at the end of a busy day.
- Body Oil – The OSEA body oil is phenomenal – it contains passionfruit so smells like heaven.
- Deodorant – It’s really important to switch your deodorant to clean. We have plenty of highly effective natural deodorants!
TOP 3 HAIR CARE PRODUCTS
- Innersense Shampoo and Conditioner – The hydrating duo have won a ton of awards. This non-toxic haircare line will change your mind about natural haircare. It’s game-changing!
- Yarok Dry Shampoo – Who doesn’t love a dry shampoo!
- Noto Rooted Oil – A hair scent and oil treatment for hair. Great to pop on the ends to tame frizz and keep hair smelling lovely.
TOP 3 MAKE UP PRODUCTS
- Fitglow Beauty Concealer – the best I’ve ever used in my life! Seriously!
- Gressa Corrective Serum Foundation – A couple of drops gives you flawless full coverage.
- Sappho Mascara – the best formula. Won’t smudge or flake but washes off easily with water.
THERE IS NOTHING BETTER THAN SOME SELF CARE TIME, DO YOU OFFER ANY IN STORE SERVICES?
Yes! We have both Makeup and Beauty Services. Makeup services include makeup application, lessons and regular workshops (held every 8 weeks). Our application and lessons are redeemable on product.
As part of our beauty services, we offer facials which are also redeemable on product which makes them very popular.
We are also just about to add some additional services including nutritional beauty consults with an Accredited Dietitian. These will help our customers struggling with skin/gut issues and anyone looking to improve their glow from the inside out! We’re all about holistic beauty so this is an exciting addition.
YOUR SHOP IS IN THE LOVELY SEASIDE SUBURB OF NOBBYS BEACH, QLD - IF PEOPLE CAN'T GET TO YOU, HOW ELSE CAN THEY PURCHASE ALL OF YOUR AMAZING PRODUCTS?
Our online store is always open. We offer clean beauty consults for our online shoppers too, they can contact us by phone, email or Instagram/Facebook if they need assistance with product selection. We are more than happy to help.
We also plan to open more stores in the future around Australia, in due course. It’s an exciting time and I’m super thrilled that people like the store and our products thus far!
I hope you have enjoyed meeting Erin and learning about her beautiful shop. If you have any questions for Erin or myself, pop them in the comments below!