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The Inspire Your Style Series – Erin Norden

 

Fashion isn’t just about the next best thing, or the representation of what it means to own a particular brand or what someone will think when they see you wearing it. It’s an accumulation of your life and your choices, which is reflected back through the clothes you wear and how you wear them.

This is why I created The Inspire your Style series - a look at style, not just from a fashion perspective but from a more holistic overview encompassing all aspects that play a part in you living your best life.

Over the next while I’ll be introducing you to women with brands and businesses that encapsulate what it means to be inspired in life, which will hopefully encourage you to make thoughtful decisions about showing the world the best version of you because it comes back to how you feel - if you feel good, you’ll look good (clothes + all!).

Which is why I am excited to introduce you to the Erin, owner of Clean Beauty Market, a tranquil shop filled the brim of amazing clean beauty products from all over the world. Erin has had years of experience in the Beauty Industry and is passionate about educating and helping women transition to clean beauty products, because who doesn't love their daily rituals when it comes to skin, beauty and hair?

 

THE CLEAN BEAUTY MARKET IS SUCH A WONDERFUL CONCEPT, HOW DID IT COME ABOUT?

Clean Beauty Market came about after years of wanting a fun and luxury place to shop exclusive and high performing beauty brands that were completely non-toxic and cruelty-free. I couldn’t really find a physical space that measured up to the beauty stores I liked to shop in like Mecca or Sephora for example but without the chemical-laden products. A physical space to shop beauty is still really important to look, feel and try the product.

I’ve been a Makeup Artist for about 15 years and had been getting to a point where I wanted to switch the products in my kit to cleaner options, but I couldn’t find brands here that performed as well as I had liked. I decided to create my dream space and with my dream brands. Our retail store on the Gold Coast and online store have been opened almost a year now and we have grown our brands to over 50 world-leading clean makeup, skincare, haircare, body, inner wellness products that perform well, look amazing and are all non-toxic and cruelty-free.

WHAT CRITERIA DO YOU HAVE WHEN SOURCING PRODUCTS FOR YOUR STORE?

We have a very strict criteria when searching for new talent for our store. We firstly look at the ingredients in each and every product and company ethics before going further. Once these expectations are met, we then consider performance, the aesthetic of the product/brand and whether it’s complimentary to the Clean Beauty Market vibe and the other brands we carry in our store. It’s hard to put into words exactly what makes a brand a good fit for the store, sometimes I just know!

WHAT DO YOU FIND ARE THE MAIN CONCERNS OF YOUR CUSTOMERS (PARTICULARLY WOMEN) AND HOW DO YOU TURN THOSE AROUND ?

The main barrier or concern when it comes to people converting their products to natural is the performance aspect. Sometimes people have had a bad experience with a natural product and sometimes people just don’t believe they could measure up. Most of the time, people just simply haven’t discovered all the amazing non-toxic options out there and it’s really fun to introduce them to so many new and exciting brands, many of which are only available through our store in Australia. I will often highlight to people that have the performance concern that there are good and bad products in both the mainstream and clean beauty arena, it’s about finding great products that are right for you. Our specialty is guiding people towards the very best clean beauty products that are suited to them.

WHAT PHILOSOPHIES/ VALUES DO YOU LIVE BY? ANY THAT HAVE CHANGED YOUR LIFE?

One of the most frequent lessons that presents itself regularly in my life and which I am getting better at is to speak my truth. It’s hard sometimes to do this, but is essential and life flows a lot smoother when I am owning and accepting what is right for me, what I need to say and what I need to do to live a life aligned with my heart and purpose.

I’m a bit of a risk-taker by nature and get really excited by new projects, ideas and change in life. This has led me on some pretty epic life adventures with highs and lows but I wouldn’t have it any other way.

IN THE SPIRIT OF ALL THINGS INSPIRED, PURPOSEFUL AND FUN CAN YOU GIVE US YOUR EXPERT OPINION ON HOW TO GET THAT INNER AND OUTER GLOW HAPPENING WITH YOUR.... 

TOP 3 SKIN CARE PRODUCTS

  1. A good Exfolliant – I love Josh Rosebrook Active Enzyme Exfoliator
  2. A hardworking Serum – I love the Fitglow Vita Active Serum as it has all your key ingredients – vitamins c, b, hyaluronic acid to name a few.
  3. An SPF – The Hynt Beauty SPF 30 + is great as it doubles as a makeup primer.

TOP 3 BODY CARE PRODUCTS

  1. Body Wash – I love the Soapwalla Body Washes– the essential oils in the formulations help you unwind and relax at the end of a busy day.
  2. Body Oil – The OSEA body oil is phenomenal – it contains passionfruit so smells like heaven.
  3. Deodorant – It’s really important to switch your deodorant to clean. We have plenty of highly effective natural deodorants!

TOP 3 HAIR CARE PRODUCTS

  1. Innersense Shampoo and Conditioner – The hydrating duo have won a ton of awards. This non-toxic haircare line will change your mind about natural haircare. It’s game-changing!
  2. Yarok Dry Shampoo – Who doesn’t love a dry shampoo!
  3. Noto Rooted Oil – A hair scent and oil treatment for hair. Great to pop on the ends to tame frizz and keep hair smelling lovely.

TOP 3 MAKE UP PRODUCTS

  1. Fitglow Beauty Concealer – the best I’ve ever used in my life! Seriously!
  2. Gressa Corrective Serum Foundation – A couple of drops gives you flawless full coverage.
  3. Sappho Mascara – the best formula. Won’t smudge or flake but washes off easily with water.

 

THERE IS NOTHING BETTER THAN SOME SELF CARE TIME, DO YOU OFFER ANY IN STORE SERVICES?

Yes! We have both Makeup and Beauty Services. Makeup services include makeup application, lessons and regular workshops (held every 8 weeks). Our application and lessons are redeemable on product.

As part of our beauty services, we offer facials which are also redeemable on product which makes them very popular.

We are also just about to add some additional services including nutritional beauty consults with an Accredited Dietitian. These will help our customers struggling with skin/gut issues and anyone looking to improve their glow from the inside out! We’re all about holistic beauty so this is an exciting addition.

 

YOUR SHOP IS IN THE LOVELY SEASIDE SUBURB OF NOBBYS BEACH, QLD - IF PEOPLE CAN'T GET TO YOU, HOW ELSE CAN THEY PURCHASE ALL OF YOUR AMAZING PRODUCTS?

Our online store is always open. We offer clean beauty consults for our online shoppers too, they can contact us by phone, email or Instagram/Facebook if they need assistance with product selection. We are more than happy to help.

We also plan to open more stores in the future around Australia, in due course. It’s an exciting time and I’m super thrilled that people like the store and our products thus far!

I hope you have enjoyed meeting Erin and learning about her beautiful shop. If you have any questions for Erin or myself, pop them in the comments below!

Tara x

#MyInspiredStyle

The Inspire Your Style Series – Nikki Holloway

 

 

 

Fashion isn’t just about the next best thing, or the representation of what it means to own a particular brand or what someone will think when they see you wearing it. It’s an accumulation of your life and your choices, which is reflected back through the clothes you wear and how you wear them.

This is why I created The Inspire your Style series - a look at style, not just from a fashion perspective but from a more holistic overview encompassing all aspects that play a part in you living your best life.

Over the next while I’ll be introducing you to women with brands and businesses that encapsulate what it means to be inspired in life, which will hopefully encourage you to make thoughtful decisions about showing the world the best version of you because it comes back to how you feel - if you feel good, you’ll look good (clothes + all!).

Which is why I am excited to introduce you to the Nikki, owner of The Nowhere Nation, a divine shoe store in Mosman, Sydney. Nikki is a passionate retailer who's focus on giving her customers an amazing experience is second to none, which includes bringing her online customers/followers along for the ride too via lots of sneak peeks and insights on her instagram @thenowherenation.  I just love that Nikki is thriving and of course, putting out into the world fabulous, quality shoes that bring joy to women and their wardrobes!

 

WHAT DREW YOU TO SHOES AND RETAIL?

Shoes have always been my favourite things to buy! I have always found it easy to wear a statement shoe over and over again by simply changing the outfit. So I decided I wanted to really work on something I am passionate about and shoes are it! What drew me to retail is mostly connecting with people and my own love for shopping in real life. Shopping online is great, but you do miss firstly the tactile experience of touching a product but also the human experience of interacting with others. With my background in styling, I love to be part of the buying experience and help someone’s confidence shine through. Seeing someone put on a pair of shoes that I have spent countless hours getting into the store, and their face light up with a huge smile, that’s the best feeling!

 

HOW LONG HAS THE NOWHERE NATION BEEN AROUND, AND HOW DID YOU COME UP WITH THE NAME??

The boutique has been open for just over 5 months but I have been working on it since July 2017. The Nowhere Nation name came from a conversation with my dad actually. We were discussing what I wanted the brand to represent a global fashion citizen, breaking the barriers of culture and countries so that clients can access amazing shoes from all over the world. We were working with the word “Nation” and then we paired it with “Nowhere” and it just seemed to resonate. To me, it is about a nation that is from everywhere and is everywhere all at the same time.

 

WHAT ARE THE VALUES BEHIND THE NOWHERE NATION?

The Nowhere Nation is one that is founded on the principle of luxury with soul, governed with integrity and ruled by beauty. I have captured these principles in our motto “Look Good, Do Good”.  For my clients to “Look Good”, I continually search the globe for brands that are producing beautiful quality products that will make them feel amazing. Contrary to popular perceptions of the fashion industry, through the brand’s charitable initiatives we actually “Do Good”. The Nowhere Nation makes the experience of shopping into an act of kindness by donating $1 from every item sold in-store to Dress For Success Sydney and $1 from every order online with the help of our i=Change platform. It’s all about the people - our clients, our brand partners and those whose lives we can impact.

 

WHAT SORT OF EXPERIENCE CAN WOMEN EXPECT WHEN THEY SHOP AT THE NOWHERE NATION?

When designing the store, the idea of luxury with soul was my starting point. The luxury part is all in the interiors and of course the shoes themselves, the soul is really in the experience. My sister, Mikala and I, when we are working in the store, believe in truly connecting with every individual that comes through the door as their own person and really being honest with them. We want to ensure every pair of shoes finds the right home with someone who loves them; just like the designers who spent hours making them and that can only be done through true, authentic connection. We strive to make anyone’s interaction in the store whether it is for 20 seconds or 20 minutes, a meaningful one that brightens their day.

 

INVESTING IN SHOES IS ONE OF THE BEST (FASHION) CHOICES YOU CAN MAKE, BUT WITH SO MANY SHOES OUT THERE , HOW DO WE SPOT A WELL MADE PAIR?

To spot the quality of shoe on a shelf, the zippers, buckles, embellishments and stitching are a give away. If these are high quality, they will be sturdy, and add to the shoe’s aesthetic even if it’s a functional element like a zip. The lining of the shoe is important so leather lining is optimal as it’s durable and more odour resistant than synthetics. If you feel around with your hand inside a shoe, you want it to feel smooth and as seam free as possible. Once you have a pair of shoes on your feet, you want to feel to see if the shoes provide cushioning/padding for your foot. This is a sure sign that the designer has really thought about the person wearing these shoes.

AND ONCE WE SPOT THAT PAIR AND HAVE PURCHASED WITH PURPOSE... WHAT ARE YOUR TOP THREE SHOE CARE TIPS TO MAKE THEM LAST? 

  • A great protection spray!! In-store I sell Collonil Carbon Pro which is a high-performance water proofer that goes one step further than others and provides a net-like barrier around the shoe protecting it from water and dirt whilst still keeping the leather breathable. It’s been a godsend on my velvet boots this season - not one watermark to be seen!!
  • Look out for when your soles or heel caps are wearing down and get them replaced by a shoe repair person. It’s cheaper to replace these than buy a whole new pair of shoes.
  • For smooth leather shoes, it’s like our skin and needs to be moisturised every once in a while. A clear coloured crème on an old t-shirt rag will bring any well-worn leather shoes back to life. It will help to remedy surface scratches, prevent cracking and give the shoe a little shine. This also works to clean white sneakers!!

 

I'M ALL ABOUT THE CLASSIC SHOE STYLE FOR MAXIMUM WEARABILITY SEASON AFTER SEASON, CAN YOU TELL US YOUR GO-TO STYLES FOR SUMMER AND WINTER? 

I think it really comes down to understanding your personal style and finding your own “classic styles”. The key to this is finding things you really love and that make you really happy to wear. For me, I love slides in summer, especially when they have some sort of unexpected, fun detail like embellishment or ruffles. I am a real winter girl at heart though, I love boots, especially ones that can be worn with not only with pants but skirts/dresses when it starts to warm up. My favourite pair is the Reike Nen, Ring boot in Copper Velvet (https://thenowherenation.com/collections/boots/products/ringvelvetcopper) (see image) as it’s daring and eye catching but the colour tones in with so many of my clothes. Sneakers are also such a great trans-seasonal style and are fabulous for travelling. They come in so many options these days that there really is something for everyone. My favourites at the moment are the Billi Bi, 7505 zip sneaker in black leather. (https://thenowherenation.com/collections/sneakers/products/7505)

 WITH SUMMER AROUND THE CORNER WHAT ARE SOME OF YOUR FAVOURITE NEW STYLES?

I really love texture and so this season I am really excited for a lot more woven leather and natural fibres to come through. With slides still dominating the summer market, I have beautiful woven raffia ones arriving from Morocco that have been handmade, which are going to be divine. Summer is always full of parties and celebrations so you can’t go past a good block heel and we have just had some gorgeous arrive in store from a new brand Mint & Rose.(https://thenowherenation.com/collections/mint-rose) (see image) Lastly, fresh white sneakers are a must have, but get a pair that has a little detail and that can stand out from the crowd like our exclusive sneaker Esa by Italian brand Life.

 

AND IF WE'RE NOT IN SYDNEY, HOW ELSE CAN WE GET OUR HANDS (THEN FEET!) ON YOUR BEAUTIFUL PIECES? 

You can visit our online store at www.thenowherenation.com or shop straight from our Instagram @thenowherenation

I hope you enjoyed meeting Nikki and are inspired to to purchase some keep-forever shoes! If you have any questions for myself or Nikki, pop them in the comments below!

 

Tara x

 

 

 

 

The Inspire Your Style Series – Michelle Cassidy

Fashion isn’t just about the next best thing, or the representation of what it means to own a particular brand or what someone will think when they see you wearing it. It’s an accumulation of your life and your choices, which is reflected back through the clothes you wear and how you wear them.

This is why I created The Inspire your Style series - a look at style, not just from a fashion perspective but from a more holistic overview encompassing all aspects that play a part in you living your best life.

Over the next while I’ll be introducing you to women with brands and businesses that encapsulate what it means to be inspired in life, which will hopefully encourage you to make thoughtful decisions about showing the world the best version of you because it comes back to how you feel - if you feel good, you’ll look good (clothes + all!).

Which is why I am excited to introduce you to the Michelle, owner of Essence of Living, a beautiful Yoga studio on the Gold Coast. Michelle is wise, graceful and lives her life with true integrity which is weaved through her business and life. She is also partial to a beautiful Camilla piece now and again, and fun fact - we worked together a few years ago when I got to restyle her wardrobe!. I hope you enjoy meeting Michelle and get inspired by her wise words and kind heart.....

 

 

HOW DID YOU GET STARTED ON YOUR YOGA JOURNEY?

When I was sweet sixteen my Mum took me to the local yoga class which was held in the surf club. To be honest I was the stiffest person I the room, I felt like the Tin Man. However, it was during savasana the relaxation part at the end that I have a magical moment where I truly felt connected to universal energy/pure love. From that life changing heartfelt experience I knew that I wanted to share that ‘feeling’ with others.

 

WHAT DO YOU LOVE ABOUT THE WORLD OF YOGA?

I love the community of like minded spiritual brothers and sisters who openly and honestly support each other through the ups and downs, twists and turns of life both on and off the yoga mat.

 

WHO CAN DO YOGA?

Anyone can do yoga, but not everyone lives yoga even when they think they are ‘doing’ yoga.

 

WHAT PHILOSOPHIES/VALUE DO YOU LIVE BY  TO GET THE MOST OUT OF YOUR LIFE?

Nothing last forever both good and bad so enjoy it when it’s flowing smoothly and find the opportunities for releasing and growth when life is difficult and uncomfortable.

 

WHAT DOES LIVING AUTHENTICALLY" MEAN TO YOU?

Be unapologetically yourself. If we peel back the layers of past experiences, family conditioning and cultural influences and see what thoughts, words and actions arise naturally and organically then we are being our original authentic self.

 

WHAT ADVICE DO YOU HAVE FOR WOMEN WANTING TO START THEIR YOGA/BARRE/PILATES JOURNEY, BUT MAY BE A LITTLE TENTATIVE OR SCARED TO START?

There is nothing to fear. Move from your head and into your heart and trust that you will be supported by a group of like minded women. If not find a teacher or studio that teaches from the heart so your soul will be nourished not just your body.

 

WHAT CAN THEY EXPECT - PHYSICALLY, MENTALLY AND SPIRITUALLY ONCE THEY GET GOING WITH REGULAR PRACTICE?

A big change on every level is possible. But like anything it depends on the teacher you have. Try lots of different teachers until you find the one that is right for you ‘now’ at this stage of your physical, mental, spiritual evolution. Gone are the days where students have one teacher for a lifetime. There are many incredible teachers with so many gifts to share.

YOUR STUDIO IS ON THE GOLD COAST, HOW CAN PEOPLE WORK WITH YOU THAT DON'T LIVE THERE?

I have a set of videos and books that can be found at our virtual home www.essenceofliving.com.au 

These are perfect for those that can't make it to the studio ( although you are always welcome) and would like to read more, or practice in the comfort of their homes.

 

I hope you enjoyed this first installment of The Inspire Your Style Series. If you have any questions for myself or Michelle, leave a comment below!

Tara x

#MyInspiredStyle

 

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